Industry · Ecommerce

See true margin across every channel.

Specialist accounting and advisory for ecommerce operators scaling across Shopify, Amazon, eBay and marketplace channels.

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Industry challenges

What’s actually getting in the way.

01 Multi-channel sales, fees and payout reconciliation
02 Inventory, landed-cost and SKU-level margin accuracy
03 GST across domestic, LVIG and international sales
04 Ad-spend ROAS versus true contribution margin
05 Cashflow pressure from inventory-led growth

Our insight

Ecommerce founders often scale revenue without seeing margin clearly — our job is to rebuild the numbers so the commercial story finally matches the dashboard.

How we help

Advisory-led, sector-specific support.

We deliver ecommerce-native accounting and advisory:

Xero + A2X (or Link My Books) set-up and reconciliation
SKU-level margin, landed-cost and channel profitability
Inventory cashflow and stock-buying plans
ROAS-to-contribution-margin reporting for marketing
Virtual CFO support through rapid growth and capital raises

Ecommerce · In practice

Sector fluency that moves numbers.

Engagements shaped by the rhythms of ecommerce — not a generic accounting template.

Services for this industry

The services that move the needle for ecommerce.

Core Accounting

Bookkeeping & BAS

Accurate, cloud-based bookkeeping and on-time BAS lodgements so you always know where you stand and never miss an ATO deadline.

Core Accounting

Tax & Compliance

Year-round tax strategy and lodgement for companies, trusts, partnerships and individuals. Compliance done right, and planned ahead.

Advisory & Growth

Cashflow Forecasting

Rolling 13-week and 12-month cashflow forecasts so you can make decisions ahead of the numbers — not after them.

Advisory & Growth

Virtual CFO

Embedded CFO expertise for growth-stage businesses. Financial modelling, cash strategy, investor reporting and commercial leadership, on a monthly retainer.

Systems & Setup

Xero Setup & Training

Xero Platinum Partners delivering clean set-ups, migrations and team training so your business runs on a finance stack that scales.

Advisory & Growth

Business Advisory

A structured quarterly advisory engagement that translates your financials into clear actions on profit, cash and growth.

Outcomes

Real business outcomes, not deliverables.

A single source of truth across all sales channels

Contribution-margin clarity by SKU and channel

Predictable cashflow even with stock-heavy growth

Confident decisions on marketing, pricing and raises

Why choose us

A partner who actually gets your sector.

Ecommerce has its own accounting mechanics — channel fees, landed cost, GST, inventory cash cycles. We've scaled brands from $1M to $20M+ and know where the leaks hide.

Ready to take control

Let’s build your financial clarity.

Book a consultation